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New name, same family

Tampa, FL – Brandon Regional Hospital, its freestanding emergency rooms and physician practices are among the first in the state to adopt the new HCA Florida Healthcare brand today. The new branding reflects the Brandon sites’ connection to HCA Florida Healthcare, the state’s leading collaborative network delivering advanced, personalized care to Florida patients and families. Owned and operated by HCA Healthcare, one of the nation’s leading healthcare providers, the hospital’s new brand will create a unified presence across the state for the benefit of our patients, colleagues, physicians and communities.

Our new facility brand names are:

  • Brandon Regional Hospital is now HCA Florida Brandon Hospital,
  • ER 24/7® in Lakeland is now HCA Florida Lakeland Emergency, a part of HCA Florida Brandon Hospital,
  • ER 24/7® in Plant City is now HCA Florida Plant City Emergency, a part of HCA Florida Brandon Hospital,
  • ER 24/7® in Riverview is now HCA Florida Riverview Emergency, a part of HCA Florida Brandon Hospital,
  • ER 24/7® in Temple Terrace is now HCA Florida University Emergency, a part of HCA Florida Brandon Hospital, and
  • ER 24/7® in Wesley Chapel is now HCA Florida New Tampa Emergency, a part of HCA Florida Brandon Hospital.

“We are excited to be one of the first hospitals to share our new names and logos with the public today,” said Bland Eng, chief executive officer of HCA Florida Brandon Hospital. “This initiative visually unites us with our colleagues and care sites across Florida and reaffirms that we are all part of the same family that provides our patients with high-quality and compassionate healthcare services.”

These facilities are the first of more than 400 affiliated sites of care across the state to begin using the HCA Florida Healthcare brand. By spring 2022, the remaining sites of care in Florida, including hospitals, freestanding emergency rooms and physician practices, will officially adopt the statewide brand, uniting more than 11,000 active and affiliated physicians and more than 77,000 colleagues

“Our colleagues and physicians across Florida have long been united in serving our mission. Now, we will also be united under the HCA Florida Healthcare brand and will continue to work together to deliver top-quality care for patients across the Sunshine State,” said Chuck Hall, national group president at HCA Healthcare.

As well as new names, HCA Healthcare facilities throughout Florida are also adopting a new “Diamond Plus” logo. The new logo features a diamond in the middle representing our patients, who are at the center of everything we do. The four surrounding avenues represent how we come together to serve our patients through our legacy, scale, partnership and innovation. The HCA Healthcare orange evokes feelings of warmth and health, while the use of the HCA Healthcare navy color in the text reflects our long-standing foundation to commitment, trust and loyalty.

No matter where you are in the state, HCA Florida Healthcare is never far away. Our expansive network of hospitals and physician practices provides patients and their families access to some of Florida’s most advanced treatments, innovative technologies and experienced specialists.

About HCA Florida Brandon Hospital

Accredited by The Joint Commission, HCA Florida Brandon Hospital is a 436-bed acute care facility that is nationally ranked as a Top 100 Hospital by IBM Watson, a Top Teaching Hospital by The Leapfrog Group, a U.S. News & World Report High Performing Hospital in COPD and Heart Failure, and a Leapfrog Group ‘A’ for patient safety. The hospital offers a number of specialty services including the heart and vascular care, pediatric center with a pediatric intensive care, advanced wound and plastic surgery, Comprehensive Metabolic & Bariatric Center of Excellence, Comprehensive Stroke Center, and The Women’s Center, which includes the baby suites and Level III neonatal intensive care units. Additional services include an orthopedic program, comprehensive hand program, and lymphedema surgery. The hospital’s ER is one of the busiest in the state, with adult and children’s centers on its main campus and five additional emergency locations in Lakeland, New Tampa, Plant City, Riverview and Temple Terrace. The hospital is located at 119 Oakfield Drive in Brandon, FL.

About HCA Florida Healthcare

HCA Florida Healthcare is a family of more than 400 affiliated sites of care, including hospitals, physician practices and freestanding emergency rooms, offering the state’s leading network of personalized care. United as a statewide network in 2021, HCA Florida Healthcare includes 11,000 experienced doctors and 77,000 colleagues working together to deliver advanced, collaborative care to more than 6.4 million patients each year. HCA Florida Healthcare is committed to improving more lives in more ways and giving back to the communities it serves. The network provided nearly $836.6 million in uncompensated care and gave $2.29 million in charitable contributions in 2020 and has invested significantly in innovative technologies and facilities across Florida, including the new $360 million state-of-the-art, multi-specialty HCA Florida University Hospital in Davie, Fla. A strong advocate for the next generation of healthcare professionals, HCA Florida Healthcare is also a major supporter of university-based healthcare programs, residencies and fellowships throughout the Sunshine State.

About HCA Healthcare

Nashville-based HCA Healthcare is one of the nation’s leading providers of healthcare services, comprising 183 hospitals and approximately 2,000 ambulatory sites of care, including surgery centers, freestanding ERs, urgent care centers, and physician clinics in 20 states and the United Kingdom. With its founding in 1968, HCA Healthcare created a new model for hospital care in the United States, using combined resources to strengthen hospitals, deliver patient-focused care and improve the practice of medicine. HCA Healthcare has conducted a number of clinical studies, including one that demonstrated that full-term delivery is healthier than early elective delivery of babies and another that identified a clinical protocol that can reduce bloodstream infections in ICU patients by 44 percent. HCA Healthcare is a learning health system that uses its more than 32 million annual patient encounters to advance science, improve patient care and save lives. Please Connect with HCA Healthcare on social media.

This multimedia package includes this press release, a brand video announcement, b-roll and hospital photo.