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HCA West Florida Adopts iTriage® Mobile Marketing Solution

Marketing & Public Relations Contact:
Patty Montgomery
(813) 571-5105

March 11, 2010

Palm Harbor, FL - HCA West Florida Division today announced a new partnership with Healthagen® to promote its 15 hospitals on the iTriage® mobile marketing solution for all iPhone® and Android™ smartphone users, as well as for all Internet-enabled devices at www.iTriageHealth.com. Residents throughout the West and Central Florida region will now have immediate access to average ER Wait Times from all HCA West Florida Division hospitals on their mobile devices and computers.

With the introduction of this premier level of service, HCA West Florida is one of the first hospital systems to utilize this interactive technology, which empowers consumers to immediately access information on symptoms, learn about the possible causes, find appropriate locations for treatment, as well as obtain some level of cost information based on the type of facility. Additionally, HCA West Florida hospitals will be the first in the area to list average Emergency Room wait times for each of their facilities on the iTriage application.

"We are committed to providing our patients and health care consumers with the resources, technology and information they need to make informed health care decisions," said Dan Miller, President of HCA West Florida Division. "The iTriage application offers an innovative and unique next step that provides immediate information to users."

Built by emergency room physicians, iTriage aggregates healthcare information in a structured and actionable way, and seeks to bridge the information gap between doctors and patients. As the healthcare landscape changes iTriage continues to provide technology that empowers healthcare consumers.

"HCA West Florida Division's decision to partner with iTriage speaks directly to their belief in providing cutting edge medical care through advanced technology. We look forward to a truly flourishing partnership with the division's hospitals as more American's adopt smartphones as their communication tool," said Peter Hudson, M.D., CEO, Healthagen, developer of iTriage.

About HCA West Florida Division
HCA West Florida Division is a comprehensive network of 15 hospitals, 17 outpatient surgery centers, numerous imaging facilities and a complete continuum of specialized health programs and services that meet the healthcare needs of residents and businesses in West and Central Florida communities. In 2009, HCA West and Central Florida hospitals cared for more than a half-million patients through Emergency Room visits and more than 170,000 hospital admissions. More than 4,000 physicians on staff and 15,000 employees provide the quality foundation for delivering care to our patients safely, effectively and compassionately. West Florida Division’s parent company, HCA, is the nation’s leading provider of healthcare services.

About Healthagen
Healthagen is a developer of healthcare information software that empowers patients to make better decisions and gives healthcare treatment facilities improved access to additional patients. iTriage helps consumers evaluate symptoms, lists potential diagnoses and provides access to appropriate treatment locations. The proprietary healthcare search engine integrated into iTriage surpasses any conventional search engine for point of care healthcare decision making. Emergency medicine physicians developed iTriage and co-founded Healthagen – a privately held company headquartered in Lakewood, CO.

iPhone is a registered trademarks of Apple Inc.
Android is a trademark of Google®

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